Note #9
This advertisement depicts the guileful use of imagery by Mercedes to promote their cars.
Pathos : The ad is crafted in the point of view of a child who sincerely admires Mercedes. Mercedes has built on the saying that kids don't lie. A child's opinion if often unfettered and honest so the emotions displayed by the child are not synthesized but rather heartfelt and genuine. The ardent fervour expressed by the child is meant to assure the audience that they would experience the same degree of joy while driving a Mercedes.
Logos: The interior of the vehicle is highlighted to showcase its sleekness and fine finishing. The child feels comfortable to the point of falling sleepy. This emphasizes the comfort offered by the car and how smooth the ride is.
Ethos: The police uses Mercedes, so it is a top-notch car whose service can be called upon in tricky situations. The ad takes a jibe at BMW as the family is shown to have a BMW car but the police uses Mercedes. Mercedes wants to convey that they mean business.
This advertisement depicts the guileful use of imagery by Mercedes to promote their cars.
Pathos : The ad is crafted in the point of view of a child who sincerely admires Mercedes. Mercedes has built on the saying that kids don't lie. A child's opinion if often unfettered and honest so the emotions displayed by the child are not synthesized but rather heartfelt and genuine. The ardent fervour expressed by the child is meant to assure the audience that they would experience the same degree of joy while driving a Mercedes.
Logos: The interior of the vehicle is highlighted to showcase its sleekness and fine finishing. The child feels comfortable to the point of falling sleepy. This emphasizes the comfort offered by the car and how smooth the ride is.
Ethos: The police uses Mercedes, so it is a top-notch car whose service can be called upon in tricky situations. The ad takes a jibe at BMW as the family is shown to have a BMW car but the police uses Mercedes. Mercedes wants to convey that they mean business.
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